Car dealerships have extremely tight budgets. Advertising agencies on the other hand have tight deadlines. With that in mind, you must settle for an agency with a creative and intelligent team of professionals to give you top-notch automotive advertising that offers value for money.
The company must deliver high-impact automotive TV commercials , pre-roll videos, and radio ads that not only command attention but also drive traffic to your store.
Features of a Great Automotive Advertising Agency
A reputable automotive advertising agency should be staffed up with skilled designers, big-thinking creative writers, and automotive advertising professionals that understand everything it takes to display your dealership. The team must have what it takes to give your dealership higher visibility compared to your competition.
Some of the advertising tools a television production automotive advertising agency must have at its disposal include:
- 4K drone for aerial footage/recording
- Spacious TV studios
- Mobile production unit
Digital Automotive Advertising
Are you looking for stay ahead of the park? Do you desire to enhance your dealership’s online presence? The latest form of automotive advertising has gone digital. You must choose individuals that are highly committed to expanding your dealership’s online presence. The company you choose should boast world class optimizing digital strategies. The agency should employ automotive digital marketing campaigns that are tailored towards maximizing your opportunity in the search engines via the utilization of:
- SEM Remarketing
- Search Engine Marketing
- Social Media Marketing
- Reputation Management
- Conquest Email Marketing
- Search Engine Optimization
- Website Graphics and Messaging
For your automotive advertising to evoke effective responses, it must be seen by the same person not less than three times weekly. You must be careful when it comes to choosing your station, message, and show. Create an ad that plucks emotional strings of viewers. By doing that, you’ll be able to make them remember the message for long.
Let our advertising experts develop the perfect TV Advertisement for your area. Commercial advertising is an effective and relatively low cost solution for growing businesses who want to reach the masses.
Based on data from Nielsen Ad Intel, it was mentioned that Hyundai increased its TV ad spending by 55% and saw unique visitors online rise by 30%. Cadillac boosted ad spending 21% and got a 34% boost online. The biggest gain in unique monthly web visitors was for Toyota, a gain of 81% although the brand only had to increase TV advertising spending by 9% to get there. GMC, by the way, increased TV ad spending by 24% and also got a 24% increase in web visitors. Also gaining visitors with increased TV advertising were GM, Ford, Mercedes-Benz, Ram, Lincoln and Jeep.
What about the four who cut TV spending? Mazda reduced TV advertising by 18% and saw web visitors drop 25%. Dodge TV spend fell 30% and online visits declined 14%. Honda reduced advertising 2% and online unique visitors fell 5%. Also in the group is Volkswagen—and we would note that the two years of data used in researchers’ analysis ended shortly before the “dieselgate” scandal became public. VW had reduced TV spending by 2% and unique monthly web visits fell 19%.
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