Running a new and used car dealership can be a difficult task. The everyday hustle to keep things running smoothly can be consuming. But one area that many dealerships often forget about is digital marketing. Sure, most car dealerships run ads on TV and in newspapers, but many fail to understand the importance of online digital marketing. If you are having a difficult time bringing your business into the modern world of advertising, you have come to the right place! Today, we are going to learn more about digital marketing and how it can help boost sales.
Social Media Marketing
One of the most powerful digital marketing tools in the world today is social media marketing. The best part is this type of marketing is highly affordable. Cheaper than a TV ad or even a newspaper ad, you can start a social media marketing campaign for under a hundred dollars. Social media will allow you to directly engage with your customers and build lasting relationships.
Search Engine Optimization
SEO or search engine optimization is a great way to bring in more customers to your dealership’s website. By choosing targeted keywords that are related to your business, it will help you rank higher on search engines. This will allow customers to easily find your website and it will help you get ahead of the competition.
SEM Email Marketing
One of the best tools for digital marketing is hands down SEM email marketing. SEM which stands for search engine marketing is used to bring in potential clients. You might be asking; how does it translate to email? Targeted ads are placed on search engines such as Google and Bing, and future customers will be sent to a website or landing page. On these pages, they will be able to sign up for offers or other free items. This allows you to capture their email address and you can use it directly to target them with special deals.
Targeting and Re-targeting
The act of targeting begins by dividing the market; your potential customers into different categories. After your target audience has been sorted into categories such as location, age, and gender, you can then can cater your advertising content towards them. This allows you to focus your marketing dollars and see more positive results. Re-targeting is the act of re-engaging past customers. This type of marketing tactic is designed to bring in those loyal customers and give them an incentive to make additional purchases. Re-targeting is an affordable way to bring in future sells from past clients.
This is one of the most advanced forms of digital marketing. GEO fencing is a great way to engage your customers the moment they walk in the door of your dealership. But how does this new marketing technology work? When potential customers walk inside your building, you will be able to target their smartphones with ads via a text message. This location-based mobile service is easy to set up and it will help you increase sells. Not only can you use this service at your own location, you can also target other areas such as shopping mall and grocery stores. With a marketing partner, you can target thousands of potential customers in a short amount of time.
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