Basic Definition

The name billboard is derived from the term “billing board,” and is a large outdoor advertising space designed to capture the attention of motorists and pedestrians. Typically placed around high traffic areas (both automotive and foot traffic), billboards are meant to be simple, striking, and creative. In fact, the creative department in any advertising agency still prizes the billboard space, as it is a golden opportunity to do groundbreaking, impactful work.

If your campaign is one of awareness and branding, billboard advertising is a great option. Our billboard design services start from the planning. You need to come up with the campaign objective before selecting your billboard. We can help with that.  The designing tips come into play when we sit down and create an effective advertising design to capture your audience.  Creativity in billboard advertising is worth exploring, as it gives you a greater ROI, and offered earned media credit which can get many thousands more eyes on your messaging.